Paul Hobcraft is the owner of HOCA Consulting and today bases himself in Switzerland and his time is divided between Europe and Asia.
Paul's primary focus today is building innovation capability competence and capacity into an organization's daily work.
HOCA consulting is specifically positioned to support those emerging areas of Corporate need that link the new approaches we are required to understand and master, those that are increasingly making up the work-to-be-done so as to increase innovation activity and achieve a more prosperous growth and sustaining future.
Agility Innovation Specialists (www.agilityinnovation.com) is the sister organization and focuses 100% on innovation matters. It looks towards innovating the future though clear innovation lenses.
Related sites
Dedicated posting sites are my points of reference for others to explore
DNA building of Innovation: https://paul4innovating.com/
Capability Building for Innovation: https://innovationfitnessdynamics.wordpress.com/
Exploring the New Era of Innovation: https://ecosystems4innovating.wordpress.com/
Advisory and Mentoring Innovation: https://guide4innovating.wordpress.com/
With two breakouts of innovation advisory service
Pure Innovation Work: http://www.agilityinnovation.com/
Work-to-be-done surrounding Innovation: http://www.hocaconsulting.com/index.php/en/
http://cirf.pbworks.com -a collaboration with www.ovoinnovation.com
Paul Hobcraft writes a blog under paul4innovating and this offers his personal views and experience on the DNA building required for innovation. this can be found at
He can be contacted through email on
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Or his direct number in Switzerland on +41 91 751 4350